About the FITUPS brand
We find solutions. We listen, refine and innovate. And we have fun.
FITUPS was born out of the need to find a solution to the common problem of fitness leggings falling down during exercise.
To find the best solution we listened to how the problem affected people and what was important to them – ease of use, comfort, security, reusability were requirements that everyone wanted. Our first set of FITUPS Y braces was created.
Our Testers put the braces through their paces and helped us to refine the design to ensure that they deliver what they promise and won’t let you down. Take a look at the Top Tips from our panel of Testers here.
We have fun every day – we are passionate about exercising and its benefits and we are constantly innovating and searching for products that make exercising easier.
Our mission is to ensure that your clothing and accessories support, rather than hamper, your fitness goals.