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About the FITUPS brand

FITUPS founder and models wearing braces to stop leggings falling down

Fun, fun, fun

FITUPS was born out of the need to find a solution to the common problem of fitness leggings falling down during exercise. 

To find the best solution I listened to how the problem affected people and what was important to them – ease of use, comfort, security, reusability were requirements that everyone wanted. My first set of FITUPS Y braces was created. 

My Testers put the braces through their paces and helped me to refine the design to ensure that they deliver what they promise and won’t let you down. Take a look at the Top Tips from our panel of Testers here. 

I have fun every day – I'm passionate about exercising and its benefits and I am constantly innovating and searching for products that make exercising easier. 

I also love working with other small businesses - I'm an integral part of a co-working group in my village and I regularly meet other small business owners and share ideas on how to promote and run our businesses more effectively.  I've also recently joined Mama Tribe and love being part of a nationwide group of women supporting women.  If you'd like to find out more about the benefits of being part of Mama Tribe click here  

Our mission is to ensure that your clothing and accessories support, rather than hamper, your fitness goals.

Free UK Delivery

We offer free standard UK delivery on all products so you can expect absolutely no extra costs at checkout. Other delivery options also available. 

Got questions?

Is there something you want to know the answer to before you buy? There's a good chance we've already answered it on our FAQS page...

Love your FITUPS?

We love to see our products in action. Tag us in your photos on any of our social channels with the hashtag #lovemyfitups