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FITUPS story

 

Founder of FITUPS Ltd who wanted to stop leggings falling down

As a Personal Trainer and Fitness Instructor and having run and exercised for years, I got fed up of my fitness leggings falling down and exposing my midriff.  The frustration of repeatedly 'hoicking' them up and embarrassingly accentuating my groin was made worse by the slowing of my pace so that I couldn’t keep up with her friends.  After investing in many different sizes and types of leggings, with higher waistbands or ties around the waist, and having little success I set to designing and prototyping the first pair of FITUPS braces.

The challenge was to find a high quality performance fabric, with non-chafing, breathable and wicking properties, that provides the optimum combination of stretch and tension to keep my leggings up. Then came to question of how to attach the braces to leggings so that they are quick and easy to attach and detach, are small and light and don't rub or damage the leggings.  Ultimately, I wanted to design a product that was stretchy and enables a full range of motion and provides the security of keeping leggings up in a way that you don’t know that you’re wearing them.

After many trialling many options (and learning how to use a sewing maching to create prototypes) I eventually found the solution - 4-way stretch, breathable, wicking fabric that connects quickly and easily to leggings using plastic, super strong, yet light and comfortable, HI-GRIP CLIPS.  Next steps involved testing, refining, testing, refining, REPEAT!!!

Having sourced the braces to be made professionally (my sewing still isn't up to much) I'm now delighted to be able to share this innovative product with you so that you too can run, cycle, dance, stretch, powerpress and squat - confident that your leggings won’t fall down.

My future plans include extending the range of braces as well as designing and sourcing more innovative apparel and accessories that will support you to achieve your fitness goals.

In addition to my work on FITUPS and as a Personal Trainer and Fitness Instructor I enjoy working with other small businesses - I'm an integral part of a co-working group in my village and I regularly meet other small business owners to share ideas on how to promote and run our businesses more effectively.  I've also recently joined Mama Tribe and love being part of a nationwide group of women supporting women.  If you'd like to find out more about the benefits of being part of Mama Tribe click here  

 

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